For Nine Inch Nails' "Year Zero" album, we teamed with 42 Entertainment to create a sprawling alternate reality game that immersed fans in Year Zero's elaborate mythology. In addition to helping create Year Zero's complex world and working on the ARG, I provided art direction for the overall presentation of Year Zero and created many of the visual elements myself. Below is a selection of elements I created for Year Zero.
Year Zero trailer
The "Survivalism" music video explored the ubiquitous surveillance in the world of Year Zero, and was peppered with elements of Year Zero's mythology, and subtle clues and secrets that tied in to the Year Zero ARG. Co-directed with Alex Lieu and Trent Reznor.
"The Hand of Faith / The Hand of Rebellion."
"Resistance." Logo design by 42 Entertainment.
"The Poisoned Sky." From the Y34RZ3R0R3M1X3D album.
"Survivalism" single cover.
